Pritam: Impact diluted, but reality TV still relevant
As judge on Dil Hai Hindustani, Pritam says television continues to trump the web
Why have you kept a low profile in Bollywood this year?
When I signed Jab Harry Met Sejal (2017), my line-up comprised Ae Dil Hai Mushkil (2016), Dangal (2016), Raabta (2017), Tubelight (2017) and Jagga Jasoos (2017). I had to work on 29 songs [for these films], [and then another] nine for Jab Harry Met Sejal. The projects had lined up one after another. I didn't want to experience the pressure of signing a new film, so, I decided that I would not sign anything until Jab Harry Met Sejal wrapped up. Then I also took a break for four months. Now, I tend to take up new projects. My film songs should release next year.
What encouraged you to join the judging panel of Dil Hai Hindustani?
I loved the concept. All the reality shows that I did before this encouraged solo singers. But this show promotes solo, duet and group performances. The genre ranges from Hindi film music to regional folk. Rappers and beatboxers are also encouraged, which is unique. It's great that people from across the globe participate. Though they can't communicate in Hindi, they can sing in the language. It's overwhelming to see them embrace India's culture.
YouTube and similar digital platforms give artistes opportunities to take their talent to the masses. In such a milieu, are reality TV shows relevant?
Although their impact may have diluted, reality shows continue to be relevant because they have an emotional quotient. Viewers get attached to the contestants. The shows are real and spontaneous. It's difficult for YouTube or other digital mediums to surpass the charm of reality shows. Also, there are places in the country where web's [hold] isn't strong, but television is everywhere.
What keeps you busy when you are not making music for films?
Live shows. I also enjoy watching movies and lazing around, doing nothing.
Where do you see your A&R venture, JAM8, heading?
We are taking baby steps towards it. JAM8 is doing several film songs, servicing many TV serials and jingles. They composed songs for Raees (2017), Behen Hogi Teri (2017), Shaadi Mein Zaroor Aana (2017), Race 3 and Ravi Teja's Telugu film, Touch Chesi Chudu. Now, they are taking on Bengali projects too, the first one being Crisscross. I would love to do a concert with the members of JAM8 some day.
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