As music videos have become inseparable from a song's commercial life on streaming and short-video platforms, the cost of producing one has remained one of the most persistent barriers for India's independent artists. A new partnership announced this week aims to close that gap.

SwaLay, the independent music distribution and protection platform, has tied up with Rotor Videos, the United Kingdom-based AI music video generation service used by independent artists and labels worldwide. The integration allows any artist on SwaLay Digital to generate a full-length music video for their track in roughly two minutes, without the cost of a traditional shoot.