SEVEN announced the commercial launch of 7 Ring Air, a contactless payment ring now available at Rs 1,477, on April 19 that generated unexpectedly strong demand. The ring is designed to make everyday payments immediate and invisible, and the product is available for purchase now.

7 Ring Air was built so payments do not interrupt life. The ring enables secure tap-to-pay transactions without a phone, wallet, battery, or network connection. 7 Ring Air was built for the moments when every second matters. The metro commute is where the product truly stands out - fast, reliable tap-to-pay at the gate, when people are moving, rushing, and cannot afford friction. Beyond that, the ring also makes everyday payments seamless at cafés, restaurants, fuel stations, and retail stores.