The shift to a circular economy (CE) is changing how businesses handle supply chains by focusing on sustainability, reducing waste, and making the most of resources. Unlike the traditional "use and throw away" approach, CE promotes reusing, repairing, and recycling materials to extend product life and minimize environmental harm. However, this transition isn’t easy.

Companies struggle with reverse logistics-handling returns, refurbishing products, and managing materials moving in different directions. They also face challenges in tracking materials, following regulations, and adopting new technologies. Without transparency and collaboration, making CE work efficiently remains a tough task.