Reinforcing its longstanding commitment to driving cultural change, Breakthrough has launched ‘Cash Karegi Muniya’, a powerful new musical anthem that celebrates women’s financial independence, agency, and the courage to shape their own futures.

At the heart of Cash Karegi Muniya lies Breakthrough’s belief in the transformative power of media as a tool for social impact. Created to spark conversation and inspire action, the song highlights an often underrepresented but critical dimension of gender equality: economic empowerment and self-sustainability for women and girls.