Heapwell Superfoods, the Japanese matcha brand founded by Mumbai-born brothers Utkarsh and Ninad Pednekar, has announced a major 2025 growth milestone as it expands its footprint across India’s burgeoning café culture and international retail markets.

Founded in 2016, the brand has carved a niche in the wellness category by bypassing middle-men to source directly from Japan’s premier tea-growing regions. Today, Heapwell fuels over 50 cafés in India and more than 100 globally, catering to a new generation of consumers who are swapping their traditional caffeine fixes for "green gold."