In a grand cinematic moment, OPPO marked the launch of its much-anticipated Reno15 Series in Tamil Nadu with an immersive, first-of-its-kind cinematic brand experience at PVR Palazzo, Nexus Vijaya Mall. Conceived in collaboration with the Out-of-Home Specialist, Khushi Advertising Ideas Pvt. Ltd., and PVR INOX, the launch seamlessly blended technology, cinema, and experiential marketing to deliver a high-impact brand moment for consumers and industry leaders alike.

All customers who had pre-booked the OPPO Reno15 Series were invited to attend the event as special guests. Strategically timed during Pongal, a period when families come together-and aligned with the theatrical release of Parasakthi, the launch capitalised on festive energy and heightened footfalls, ensuring strong visibility and audience engagement.