Since its inception, "Mastram" has created a lot of buzz, and now the makers are making every effort to promote it. From designing 35 different looks to distributing one lakh free audio CD, producer Sunil Bohra is using innovative tools to take his film to a wider audience. Any why not!

Writer-director Akhilesh Jaiswal has translated real life mystery into reel story with "Mastram", a fictional biography of the well-known Hindi erotica writer whose identity is unknown till date.