Film promotions today are probably as important as the film itself. The need for visibility and the desire to generate curiosity around the film make stars and filmmakers adopt quirky promotional strategies.

Vidya Balan posed as a beggar outside the Hyderabad railway station as part of the promotional strategy for 'Bobby Jasoos' last year

The latest to join the quirky gang is Sapna Pabbi, who will make her debut with the upcoming film, 'Khamoshiyan'. She will be chatting with men post midnight on social networking sites. When asked about the kind of a midnight chat this will be, the source says, "The idea is to promote her upcoming film. As the film is an erotic thriller, the chat will be fun and flirtatious. However, the questions will be filtered."