<img title="Kareena Kapoor Khan" src="http://images.mid-day.com/images/2017/apr/27-Kareena-Kapoor.jpg" alt="Kareena Kapoor Khan" /> Kareena Kapoor Khan
Rhea Kapoor's upcoming debut production, the chick-flick '<a title="'Veere Di Wedding'" href="http://www.mid-day.com/search/veere-di-wedding-all" target="_blank">Veere Di Wedding</a>' will see the return of <a title="Kareena Kapoor Khan" href="http://www.mid-day.com/search/kareena-all" target="_blank">Kareena Kapoor Khan</a> to acting after the birth of her first child last December.
However, the numerous delays obstructing the film's production have fuelled speculations around its shoot schedule with co-producer <a title="Ekta Kapoor" href="http://www.mid-day.com/search/ekta-kapoor-all" target="_blank">Ekta Kapoor</a> now indicating she may not invest in it at all. "It needs to be a profitable venture [for me]. Eventually, it's a business," she says. Kapoor admits that the growth of video-streaming platforms has affected the satellite television market. "At this moment, I don't even know if I am investing in Veere or any other movie. As a producer, I have decided to only invest in films that will pull the audience out of their homes to the theatres. Rs 200 is a lot of money to demand [for tickets]. The content has to be bang on to bring in the bucks."
<img title="Ekta Kapoor and Sonam kapoor" src="http://images.mid-day.com/images/2017/apr/27-ekta-sonam.jpg" alt="Ekta Kapoor and Sonam kapoor" /> Ekta Kapoor and Sonam kapoor
In an earlier interview, <a title="Sonam Kapoor" href="http://www.mid-day.com/search/sonam-kapoor-all">Sonam Kapoor</a> had said finding producers for women-oriented films is a tough feat. The producer acknowledges this fact, but reasons that at the end of the day, she is a "businesswoman". "Indians usually go to theatres to watch male-oriented films. Who can you blame? The system, the producer or the audience? Point is, people don't go." Yet, she says, there's always a way to navigate financial concerns while dealing with niche ideas. "When I came on board for The Dirty Picture (2011), I was told it would lead to losses. But there was a will to make it. I made it cheaper, added sassy songs and it was a success."
Although she has taken her first step into the digital world with a series of web shows under her banner, ALT Balaji, Kapoor still considers herself a "television producer who was lucky enough to make movies and now web shows". She has shrugged off accusations of adding to the deplorable content on television with a "don't like it, don't watch it", and points out that though criticised, soaps continue to rake in great numbers. "Saas-bahu sagas are liked and consumed by millions. If we don't like it, we are a minority."
There is an audience "that's getting exhausted", for whom she has finite shows on a new app. "Urban kids are bored of the same show stretching over four years."

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Home / Entertainment / Bollywood News / Article / Ekta Kapoor: Don't know if I am investing in 'Veere Di Wedding'

Ekta Kapoor: Don't know if I am investing in 'Veere Di Wedding'

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