Clinton Cerejo: Can't treat music business just like business

Composersinger Clinton Cerejo a regular collaborator with music maestro AR Rahman has opened up about the main problem he has with whats happening in Bollywood these days He has pointed out that most people in the industry are forgetting the music bit in the music business and focusing only on the business sideCerejo is the voice behind popular Bollywood songs like Kya Karoon Hey ya and Yaaram He has also composed music for films like Kahaani 2 Durga Rani Singh Te3n and most recently 3 StoreysAsked why he doesnt take up too many Bollywood projects Cerejo told IANS in a telephonic interview I am working on a song for Badla at the moment It is Sujoy Ghoshs next film Its not about taking a long break from Bollywood The nature of the industry has changedElaborating his point the artiste who also works on indie projects like Shor Police with singer Bianca Gomes said Right now music labels are pushing hard to promote their own artiste I am not signed with any label I prefer to keep myself open to whatever comes my way Now there are multiple composers doing a single album I find it very unexciting I prefer to do my own music and you know reach my fans directlyHe feels that while working on a film as a singer or composer the movie should be the only criteria for all the decisions that need to be takenIf I am singing for filmmaker Vishal Bhardwaj I put my 100 per cent into it as a singer If I am composing I only cast myself as a singer if I feel I am the right voice for it not otherwise he saidHe doesnt mind passing on the microphone to another singer to sing his compositionsIts about always putting the film first The film should be the only criteria for all your decisions Thats my main problem with whats happening in Bollywood these daysThere are so many factors that are not concerned with the actual film They have songs coming into films which have nothing to do with the film They do it for promotion purposes or whatever Thats why the film ends up suffering sometimes Thats not a good place to be inWhen you are creating something its not just business It surely is music business but you cant treat it just like a business and forget the music You cant forget the film which is what sometimes happensSo does this mean he will never sign up with a known music labelI dont know what the future holds As of now I am not affiliated with any label he saidThe Madari hitmaker has been in the music industry for about two decades He believes in looking ahead instead of calculating the number of hits or missesI always look forward to the next step If you are constantly pushing upwards then you dont have the time to look back I have always tried to maintain that outlook Instead of thinking of the laurels its good to look back once in a while and feel good about it But you should never start thinking that you have achieved something because the day you start thinking that you have achieved something it will actually be the day that you will stop achieving after thatThis year Cerejo made his debut as a judge alongside singers Shaan and Vidya Vox and Rahman He recently helped in hunting for Indias next singing sensation for the digital show ARRived produced and conceptualised by Qyuki Digital MediaARRived has been a wonderful experience in opening up my mind not just as a judge but also as a musician I am somebody who loves to connect with younger musicians So I have new options for exciting projects that are going to come out next year he saidCatch up on all the latest entertainment news and gossip here Also download the new midday Android and iOS apps to get latest updatesThis story has been sourced from a third party syndicated feed agencies Midday accepts no responsibility or liability for its dependability trustworthiness reliability and data of the text Midday managementmiddaycom reserves the sole right to alter delete or remove without notice the content in its absolute discretion for any reason whatsoever