Who doesn't want to shine in the eternal glitter of beautiful diamond earrings or glow in the mystical sparkle of a diamond necklace? With Diwali here, it's time to dazzle in the afterglow of these sparkling pieces which are becoming increasingly popular with Indian women.

Diamonds let you express self-love or your feelings for others. Apart from making a statement of luxury, opulence and magnificence, they also have a global look and feel, lending the wearer a contemporary, modern look. The shift in basic consumer behaviour is also due to the highly volatile nature and ever-rising price of gold.
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Moreover, diamonds can also perform the traditional 'storehouse of value' function of the yellow metal.

Jewellery has always been an inseparable part of our traditions -- be it in weddings or festivals.

Demand for branded diamond jewellery is on a rise with key players like Nakshatra, Asmi, D'damas, Gili, Sangini, Diya, Parineeta, World of Solitaire and many others from the Gitanjali group, offering new designs to its customers.

These brands also provide an assurance of quality as they use BIS hallmarked gold and certified diamonds only with price options that are most in demand.u00a0

So what are you waiting for? Go ahead and spread the sparkle with your diamonds this festive season!