After reviving the works of Urdu poet Wasim Barelvi, Kavita Seth has trained her focus on the late Punjabi poet, Amrita Pritam to further her music series, Main Kavita Hoon. The passion project evolved from a web series, to live concerts, and finally, a line-up of albums, all of which, she says, have been well-appreciated, "with or without promotional nudges".

The success recipe, she suggests, lies in selecting songs that first boast of their lyricism instead of their ability to make for good compositions. "I started this series with the aim of promoting good poetry. The criterion for selecting any poem is hence the lyrics; we think about the composition later. I recall that the album based on Wasim ji's works enjoyed good streaming numbers, even though there was no promotional work involved. That's because good lyrics always find takers. It's also the lack of promising lyricism that has reduced the shelf-life of today's songs," she says, asserting that she even taps into the works of the less celebrated, if their verses have had an impact on her. "I am not promoting only the famous. I am also reviving the works of the less popular so that their poems are not restricted to books alone."