In a bid to spread awareness on the prevention of thalassaemia, Kubbra Sait and Kunal Kapoor are set to be part of an awareness campaign that kicks off today. As part of a World Thalassaemia Day (May 8) initiative, the duo shot for a video titled Unerase, which sees Sait recite a poetic narrative. Created in association with an NGO, The Wishing Factory, the campaign aims to highlight how the disease can be prevented with the knowledge of one's condition, prior to marriage and family planning. Sait says, "I've had the chance to interact with the [affected] children. This is a disease that we don't know about.

The children look frail, and younger than their age. When I got to know I'll be reciting a poetry piece on this, I was happy. When I read the lines, I had goosebumps. It was heart-breaking, and also a step forward in promoting awareness about it."