2010 has been proven to be the hottest year in a century. Going by those standards, it only means more heat and sweat for most of us in tropical locales like Mumbai. While dry heat may at least do away with the perspiration, cities like Mumbai which have a relative amount of humidity, really make the people sweat. Perspiration is a common and natural phenomenon with human beings and it is imperative to take proper measures to control excessive perspiration. <img alt="" src="/imagedata/2010/jun/Asin.jpg" border="0" /> For a city like Mumbai which requires a fair share of commuting for people to reach work or otherwise, the long hours spent in public transportation adds to their miseries. More heat and long hours out in the sun also means perspiration, uneasiness and feeling dowdy. And this story continues day in and day out. So how does one tackle this situation? The easiest solution is to apply a deodorant and hope to be fresh all day. But the problem here is not odour but perspiration, which leads to the irritability. First, let us clear the air on perspiration versus odour. Normally, our body temperature is in balance i.e.; heat in = heat out; however if the heat input increases, the balance is shifted and we become hot. In order to re-establish heat equilibrium our body needs to increase heat output. This is achieved by sweating. The evaporation of sweat cools our body and returns our equilibrium. Sweating in our underarms does not really help to keep us cool because our arms are generally held close to our body and the sweat in our underarms does not tend to evaporate. Underarm sweat, mixed with bacteria, is the cause of body odour. The solution to this problem? Antiperspirant. CS tells you why: *u00a0Antiperspirant is not the same as a deodorant. While deodorants reduce the rate of odour formation, antiperspirants reduce the rate of sweating to prevent odour. *u00a0Deodorants possess no antiperspirant activity.u00a0They only decrease unpleasant underarm skin odour. A lot of anti-perspirants also have deodorant properties that reduce odour. *u00a0An antiperspirant controls the flow of sweat in our body. As a result, it is very good at eliminating bacteria from the skin's surface.u00a0 This is what makes antiperspirants very effective at preventing odour. *u00a0In many countries around the world, antiperspirants are widely used as part of daily hygiene. *u00a0Antiperspirants should be an essential part of daily hygiene to avoid sweat and body odour, especially in Mumbai where the climatic conditions are extremely humid. *u00a0Although good hygiene and grooming habits like bathing and wearing clean clothes will go a longer way in tackling sweat when combined with the regular use of an anti-perspirant. *u00a0HUL's Sure is formulated to give you a 24-hour protection from underarm wetness and odour and has been proven to show dramatic results. Globally anit-perspirants are considered a daily hygiene product. *u00a0Dermatologically-tested, Sure is safe on the skin. The best time to apply Sure is after bathing. Did You Know? *u00a0Human beings are the sweatiest animals of all! We start to sweat soon after we are born *u00a0We sweat either because of emotional up-downs or when we work out. Heat makes us sweat all over our body, whereas emotions make us sweat the most in our hands and in our underarms *u00a0The skin is the largest organ in the human body. The skin of an adult man can cover an area of approximately 20 sq.ft *u00a0The food you eat (and the medicines you take) gives perspiration characteristic odour.u00a0 This determines the amount and quantity of fatty acids secreted by the glands. This affects the odor of your body. *u00a0The fitter we are, the more we sweat *u00a0Underarm sweat is less than 1percent of total body sweat. *u00a0We sometimes perceive sweating more in the underarm. This is because our arms are generally held close to the body and the sweat in our underarms does not tend to easily evaporate. *u00a0Underarm sweat, mixed with bacteria, is the cause of body odour. *u00a0An anti-perspirants proves very useful to avoid sweat and body odour especially in India where the climatic conditions are extremely humid. When you apply Sure on the underarms, it gives a Dry Shield layer that controls sweat, so that your underarms feel drier and fresher the whole day!

2010 has been proven to be the hottest year in a century. Going by those standards, it only means more heat and sweat for most of us in tropical locales like Mumbai

A sure shot hero

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