Over the recent years social media has seen a shift from just a place to make new friends to a viable career option. IT is estimated that almost 70% of brands and companies are now opting for influencer marketing and the numbers keep growing by the second. If you are an aspiring content creator this is for you. India’s favourite content creator couple, on the verge of launching their acting career, Divya and PJ are here to share with us their USP, secret tips to get more hits and how to make it big on social media.