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'We need to rebuild the audience's habit of going to cinemas'
Updated On: 15 October, 2020 07:13 AM IST | Mumbai | Uma Ramasubramanian
After seven-month shutdown, theatres in Delhi, UP and other states to reopen tomorrow; trade predicts low footfall even as cinemas slash ticket prices.

(From left) Theatres have lined up Rajput's Kedarnath and Tanhaji for screening
Even as a cloud of uncertainty hangs over the fate of cinemas in Maharashtra, the seven-month theatre shutdown comes to an end today in several states, including Uttar Pradesh, Haryana, Chhattisgarh, Karnataka and Delhi. The exhibitors will open business with the early offerings of 2020 — Tanhaji: The Unsung Warrior, Shubh Mangal Zyada Saavdhan, Thappad — and Sushant Singh Rajput's Kedarnath (2018).
Trade analyst Akshaye Rathi says theatres across the board have slashed ticket prices in a bid to encourage footfall. "Most movie halls will open up by October 16. In the first few weeks, the revenue is not the focus. We need to rebuild the audience's habit of going to cinemas," he says, indicating that footfall may be low on the opening day. "We will instil confidence in the masses by following the standard operating procedures and ensuring their safety. The idea is to be war-ready by the time the big movies start releasing."
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