Amitabh Bachchan has accepted Kerala's request to become the state's brand ambassador to promote tourism, state Tourism Minister Kodiyeri Balakrishnan said Thursday.

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As soon as Big B expressed his willingness to become a brand ambassador to promote Kerala tourism last month, a letter to this effect was written to him, Balakrishnan said.

"Yesterday (Wednesday) I got his letter stating that he is willing to become the brand ambassador and for that he is prepared to start a dialogue. I have asked the tourism director to have a discussion to this effect," said Balakrishnan.