Boman Irani is set to host the business game show The Pitch.The 3 idiots actor says he says he wants to experiment as much as possible.

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"I don't have time on this planet, I started at 44, I have to go ahead and do what I want. When Shankar (Mahadevan) said to sing a song with him, I joined him...it should excite me. I won't do things for the sake of doing it. Something should strike a cord inside me... This (The Pitch) did and I am on," Boman said after UTV unveiled the reality show on Tuesday.

The show, which will be telecast on business news channel UTV Bloomberg, will shortlist 10 people with some entrepreneurial ideas. They will face challenges thrown by some of India's prominent business leaders such as Rahul Bajaj, Kishore Biyani, Nainalal Kidwai and filmmaker Karan Johar. The 10-episode show will eliminate one contestant every day and the winner would be awarded Rs.5 crore to start his business.