Home / Entertainment / Bollywood News / Article / Fashioning success, virtually

Fashioning success, virtually

<p>Kareena Gianani and Nikshubha Garg speak to 20-something designers who are selling their products through social networks and online shopping sites</p>

Listen to this article :
Fashion

Fashion

Sayon, by Sayon Chatterjee
Twenty-five-year-old Sayon Chatterjee always wanted to work with his hands. So pressing was this need that today, for work, he locks himself up in a room at his Delhi home and carves at least three Nagpur-teak spectacle frames in a day and sells them for Rs 4,000-8,000 online.

Sayon Chatterjee

In January this year, he launched Sayon, his eyewear brand, which boasts of frames that are edgy, elegant and earthy. After studying product design at Symbiosis School of Design, Pune, Chatterjee began customising bikes with his brother but soon realised he wasn’t really crafting anything with his own hands. An old conversation with a colleague on wooden frames came flooding back, and Chatterjee decided to explore the idea. “It was a huge risk. No one was making wooden eyewear in India and I didn’t know whether there was a market. There was never a question of having a store or joining someone to learn the craft. I wanted to customise my frames — make art which would start a dialogue, and see what happened,” he says.

How do you like the new new mid-day.com experience? Share your feedback and help us improve.

Read Next Story
The butterfly effect

Trending Stories

Latest Photoscta-pos

Latest VideosView All

Latest Web StoriesView All

Mid-Day FastView All

Advertisement