Karan Johar has called out Bollywood’s growing dependence on paid publicity, criticising the industry’s PR culture. In a recent interview, he said excessive marketing is overshadowing genuine talent. His reaction comes in response to a question about celebs like Janhvi Kapoor and Shanaya Kapoor opting for method dressing during promotions.

Karan Johar condemns Bollywood PR overdrive

In an interview with The Week, the filmmaker said, “I think Bollywood should stop doing PR. It will be much better. They should let their achievements speak for themselves because, unfortunately, all of the PR is now paid PR. If you want to say ‘You are looking gorgeous,’ you just have to pay. If you want to say that you are the best actor on planet Earth, you have to pay.”