Mike Chadway teaches Abby Richter how to look sexy and woo the perfect man Colin, who she first meets when she's upside down hanging from a tree, just as he drops the only piece of cloth on him - a towel. Abby's the producer of the television show, the Ugly Truth and Mike the anchor, is roped in by the management to raise the TRPs, because they think he gives them what people want to see.