Known for his experiments, Bollywood star Aamir Khan will now be seen in an animated avatar for the first time in a television commercial for Coca Cola.

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Conceptualized by adman-turned-lyricist Prasoon Joshi along with Ashish Chakravarty, the ad has been shot by Abhijit Choudhary for the 'Coca-Cola Open Happiness' communication initiative.

"It is a very interesting concept as for the first time my features have been replicated as an animated character through special effects. I think the robotic animated look has really come out well in the film and I hope that my fans will like me in this new animated avatar," said Aamir, Coca-Cola brand ambassador, in a statement released here Thursday.