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No money, no problem!

Actor Molshri’s vision of seeing Nukkad Naatak on Netflix came true after a grassroots campaign. Made on a tight budget with no studio backing, Nukkad Naatak skipped costly promotions and relied on organic buzz

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Molshri

Molshri

On her 2025 vision board, actor Molshri had placed an image of her film Nukkad Naatak on the Netflix homepage. A year on, the indie film is not only streaming on the platform, but also got a shoutout from filmmaker Karan Johar. How did director Tanmaya Shekhar’s indie movie, with no big studio attached to it, become a success story? Through a caravan campaign across 15 cities, said Molshri.  

Molshri with director Tanmaya Shekhar and the camper van. Pic/ By Special ArrangementMolshri with director Tanmaya Shekhar and the camper van. Pic/ By Special Arrangement

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