Shah Rukh Khan becomes brand ambassador for local business in viral Diwali ad; wins over the internet

Cadbury's latest advertisement featuring Shah Rukh Khan as the brand ambassador of small businesses is going viral online. Have you seen it yet?

Shah Rukh Khan/Pic: AFP

Actor Shah Rukh Khan has taken over the internet once again with his latest Diwali ad for Cadbury. The one minute fifteen second long video is not just an ad, but an innovative campaign by the brand that will enable local businesses to customise the video into their own advertisement. Shah Rukh Khan as the brand ambassador of small businesses is an idea widely being accepted and the video is going viral online. The ad, titled Not just a Cadbury Ad, has SRK telling the viewers to support local businesses this Diwali as they were badly affected due to the pandemic.

“Humare aas paas ki jo dukaane hai, unki bhi to Diwali meethi honi chahiye na (The small stores around us deserve to have a happy Diwali),” SRK is heard saying in the video. The brand has used machine learning to recreate Shah Rukh Khan’s face and voice to take the local store names in the ad. The initiative has received a tremendous response and internet is lauding the actor as well as the campaign.

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Watch the video right here:

Check out some of the reactions right here:

Not just use of technology, but emotions, a national celebrity and most importantly, helping your neighbourhood store..

Not Just A Cadbury Ad https://t.co/bi9ZW9BsCv via @YouTube

— Sanjay Dutt (@thesanjaydutt) October 24, 2021

This is a nice idea to support local businesses! I just checked and it’s populating stores in Ontario, Canada too! 🙌💜 #NotJustACadburyAd

— Shruti T (@ShrutiSsf) October 22, 2021

#NotJustACadburyAd
This is history in creation in the world of advertising. This is major. And yes, I love you @iamsrk @DairyMilkIn @CadburyUK @CadburyWorld The mind behind this ad idea shall get a Crown for himself. #Cadbury #SRK #ShahRukhKhan #sundayvibes #Trending #India pic.twitter.com/3bvaEudQ7t

— Shahir Raj (@shahir_raj) October 23, 2021

This is so beautiful by Cadbury India and @iamsrk https://t.co/szBpanvMkK

— Arkid (@ArchieIndian) October 24, 2021

Cadbury ad is one of the best campaigns by any brand.

Shah Rukh Khan - The trend setter.

— Ashok Kumar (@bishnoiaji) October 23, 2021

Also Read: Shah Rukh Khan visits son Aryan Khan in Arthur Road Jail: view pics

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