Shoojit Sircar

Filmmaker Shoojit Sircar has once again lent his creativity to the second edition of 'Release The Pressure' campaign via a digital film that tells the story of the exam pressure that youths go through because of parents. In 2017, Mirinda, the orange flavoured sparkling drink from PepsiCo came up with the first edition of the digital film drawing attention to this issue for the first time. With the second edition of the campaign, the brand promises to make the voice louder by bringing to the forefront the issue of constant comparisons by parents.