From championing simple living to proudly embracing his roots, Pankaj Tripathi has long been an advocate for India’s indigenous traditions. Now, the National Award-winning actor is taking that passion a step further with Tulo, a handloom venture launched in collaboration with stylist Vineet Chauhan. Aimed at supporting local artisans and celebrating India’s diverse weaving traditions, the actor hopes to make handcrafted textiles more accessible while encouraging consumers to choose locally made products.

Tulo, which the actor launched earlier this month, was inspired by Tripathi’s travels across India for film shoots, where he witnessed the craftsmanship behind some of the country’s most celebrated weaves.