At the launch event of Prime Video`s "Mission Start Ab," Alia Bhatt, an accomplished actress, entrepreneur, investor, and producer, discussed her role as the sole investor in her company, Edamama - "Mera Capital, Mera Brand, Mera Vision". Alia shared her approach of identifying market gaps and seized the opportunity to create her brand, Edamama, which focuses on sustainable clothing for children. She emphasized the importance of not fearing failure and emphasized the need for perseverance and dedication to see projects through. Alia also touched upon the topic of work-life balance, acknowledging the challenges it presents but emphasizing the importance of maintaining a positive attitude and moving forward.