At the trailer launch of MAA, Kajol appeared with her husband Ajay Devgn and son Yug. She spoke about her debut in the horror genre, saying the film aims to genuinely scare viewers. Ajay revealed that their daughter Nysa wasn’t cast as Kajol’s on-screen daughter because she’s not interested in acting. Director Vishal Furia clarified that Maa has no connection to the film Chhorii, despite both being mother-daughter horror stories.