<p><strong>Wellington:</strong>&nbsp;'Avatar' director James Cameron has made a rare appearance in front of the camera in a starring role for Tourism New Zealand's latest advertising campaign.</p>
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<p>Sharing his love of the outdoors, James and wife Suzy Amis Cameron, are seen in a long form commercial, hiking, snow-shoeing, cycling, boating and taking a helicopter ride around various locations in New Zealand's South Island, reports hollywoodreporter.com.</p>
<p>The campaign, titled 'James Cameron's New Zealand', also features the director and explorer narrating and starring in six other shorts each depicting unique outdoor activities to do in New Zealand.</p>
<p>Cameron has written the ads as part of Tourism New Zealand's ongoing '100% New Zealand' campaign. The campaign will roll out around the world in the next twelve months.</p>
<p>Cameron, who has lived with his family on the North Island of New Zealand for the last four years while developing the "Avatar" sequels, said: "I came as a stranger, I knew very little about New Zealand, and I left in love with it.</p>
<p>"Not just the beauty of the land that is very seductive, but the dynamic spirit of the people. I had never felt a connection to a place that strongly before. And I never really lost that dream," he added.</p>

'Avatar' director James Cameron has made a rare appearance in front of the camera in a starring role for Tourism New Zealand's latest advertising campaign

James Cameron stars in Tourism New Zealand ad campaigm

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<p>'Avatar' director James Cameron has made a rare appearance in front of the camera in a starring role for Tourism New Zealand's latest advertising campaign</p>

James Cameron stars in Tourism New Zealand ad campaigm

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