Hollywood director Paul Feigs digital media production company Powderkeg has given a green signal to a digital shortform show "East of La Brea", a story of a black Muslim. The project, the company's first original series, follows Aisha Hassan, a Black Muslim, and her Bangladeshi-American roommate, Farha Munshi, both 20 somethings struggling to navigate the changing landscape of their native Los Angeles home and their own ethnic communities, reports hollywoodreporter.com.

Sameer Gardezi, who has writing credits on "Modern Family" and "Outsourced", created the show using a grant from the philanthropic fund Pop Culture Collaborative and is working with MuslimARC to develop a project that is authentic to the Muslim-American experience. Gardezi will executive produce it along with Powderkeg's Feig and Laura Fischer, who are privately funding the series through a partnership with Lyft Entertainment and Muslim American funding intiative Pillars Fund.