Pantaloons SIIMA saw the superstars of the South Indian film fraternity come together to celebrate the best of talent from the Kannada, Tamil, Telugu and Malayalam film industries. Sangeeta Pendurkar, CEO, Pantaloons, said, 'On behalf of Pantaloons, we take this opportunity to congratulate all the winners of Pantaloons SIIMA 2018. Pantaloons, India's leading family fashion destination, is delighted to be associated with the seventh edition of SIIMA, a platform that globally recognizes the talent and work produced by our South Indian Cinema. Films and fashion have always co-existed, with one having the ability to influence the other. Moreover, as someone once said, when films tell a story, clothes become the words. We are happy that this partnership has brought together the best of fashion and the best of the film fraternity on the same platform.'

Pendurkar felicitated actors R. Madhavan and Hansika Motwane with the 'Pantaloons Style Icon Award'. Styled by Pantaloons, the event was hosted by Sathish Muthukrishnan, Dhanya Balakrishna, Ranjini Haridas, Priyadarshi, Sreemukhi, Rahul Ramakrishna, Vijay and Samyukta Hegde and they left no stone unturned in entertaining the audiences.