Big production houses foraying into Marathi cinema; independent filmmakers wary

The last couple of years has seen the Marathi film industry grow in terms of the return on investments as well as critical appreciation of multiple films At the annual session of the Federation of Indian Chambers of Commerce and Industry FICCI last year it was announced that the Marathi film industry had made a profit of 200 per cent in 2014 And then 2015 saw several Marathi films like Court Timepass 2 Killa and this yearrsquos Natsamrat fare well at the boxofficeCourt was Indiarsquos official entry to the OscarsWhile the regional film industry has been flourishing it is interesting to see how big production houses which have been investing in Bollywood films seem to have taken an interest in Marathi films too Eros Viacom 18 and Zee have already produced Marathi films and are looking forward to making many more in the near future But is it a good sign that corporate houses are entering the film industry or will it limit the current players from continuing to do the good work they have been doingNana Patekar stands tall in Mahesh Manjrekarrsquos NatsamratThe monopoly gameIndependent producers believe that big production houses will ensure that they create monopoly in the industry and that might lead to losses for them Ashish Raikar who produced Sandook says It is not as easy for independent producers to get distributors as it is for big production companies For example Zee has its own channel which they use for heavy publicity of their films and therefore have great networks with distributors They also ensure that they get maximum shows I did not manage to get the number of screens that I had planned for Sandook Also I got only two shows at a theatre in Thane whereas the Zeebacked project Killa and for that matter Timepass 2 got 28 So it is a clear case of monopolising the market which is affecting independent producersAvinash Arunrsquos Killa bagged the National Award in 2015Raikar also reveals that getting satellite rights will eventually become more difficult for independent producers Apart from Zee the only other channel which buys satellite rights is Viacomrsquos Colors Marathi But it seems that they will focus more on their projects and ignore taking up projects made by independent producers And in that kind of scenario the industryrsquos overall growth might get hamperedIndependent producer Ashish Raikarrsquos Sandook featured Sumeet Raghavan in a stellar roleDo not hamper qualityOn another note Mahesh Manjrekar says I just hope that these big production houses do not try to dump their Hindi film masala into Marathi movies The basic reason for the success of Marathi cinema is because we are presenting quality subjects to the audience and we are not trying to make movies the way the South Indian film industry is trying to do We really take good care to see that the stories as well as the writing is novel We do not depend on Hindi or English content to make films We create our stories and that is where the success comes from I am hoping they wonrsquot make the same song and dance formula projectsManjrekar also adds that Marathi films are not about stars and big production houses should stay away from them People who are starved for good cinema are turning to Marathi films We do not have a star system and I only hope that corporate houses stay away from creating it It wonrsquot work Interestingly the nonMaharashtrian audience is also taking interest in the regional industry Natsamrat has been successful because people who do not really follow Marathi films or nonMaharashtrians also watched the film in theatresMahesh ManjrekarCreate a regulatory bodyWhile getting a distributor and releasing films is not as easy for independent producers as it is for big production houses filmmakers are also wishing that there should be a regulatory body to create a proper system for the coexistence of both Eventually big production houses will make more films and they will also publicise it properly So distributors and exhibitors will be interested in their projects There should also be a regulatory body which will ensure that films by independent producers and big production houses get equal opportunity The government should also ensure that distributors support us says filmmaker Ajay Kamble who has produced films like 1909 and Dhav Manya DhavHe also mentions that exhibitors should confirm film shows at least five days prior to the release of films Now we are unsure until Wednesday about our show timings If we get to know about the shows at least by Monday we can then publicise the film with proper show timings which will help us spread awareness about a filmrsquos releaseBut save that moolahOne of the important reasons why the Marathi film industry has grown in the past few years is because filmmakers have correctly budgeted their projects And for the goodwill of the industry someone advises the newly entered corporates to plan their budget effectivelyThe Marathi film audience just looks for good content and they are not going to really get influenced by publicity campaigns So the Bollywood kind of investments should be avoided They might suffer loss which will affect the overall growth of our industry says Sachin Salunkhe the producer of the film Avatarachi GoshtaIndependent filmmaker Sachin Salunkhersquos Avatarachi Goshta stepped into the imaginary world of a youngsterWelcoming moveRavi Jadhav one of the biggest Marathi filmmakers has joined hands with Eros to coproduce the film titled amp directed by Prakash Kunte believes that big production houses will also encourage independent producers I think itrsquos a good move The big companies are well aware of the market that the industry is catering to and is also looking forward to collaborating with individual talents One should take the benefit of collaborating with the companies This will not only help their films get a good platform but also encourage the growth of the industry says JadhavNishikanth Kamat believes that money will buy more money for the industry All these studios have entered the industry only because they have seen that it is making profit Now when they will produce films it will get more screen space and shows because exhibitors also know this industryrsquos films are doing well It is a good thing for the industry he saysProduction promiseThe bigtime production companies that are venturing into the newly flourishing market are also looking forward to climbing the success ladder with each film in the regional film industry Krishika Lulla from Eros who is producing films like Phuntroo Guru Jara Hatke says As a producer Eros backs differentiated content across languages The Marathi industry has grown leaps and bounds over the past couple of years and the audiences are accepting new content thus filmmakers and studios are ready to take the risk with fresh contentThe lineup that has been announced has varied subjects directed by some of the best talentsAjit Andhare COO of Viacom18 Motion Pictures also adds that they are well prepared and aware to take the industryrsquos growth further We as film producers are aware ofhow content has made this industry grow and will ensure that we support and produce great content We understand the science of budgeting and will ensure that each and every film does well in terms of collection and help the industry grow