Tamil ZEE5 has kicked off 2026 strongly with record-breaking engagement and a Pongal campaign centred on thrill-driven storytelling. The platform has also announced a robust lineup of films and series
Stills from Parasakthi and Demonte Colony 2
Tamil ZEE5 has begun 2026 on a high note, reinforcing its commitment to delivering edge-of-the-seat thrillers and high-octane entertainment for its audiences. With a strong pipeline of gripping films and series, the platform is positioned this year as one that promises intense storytelling and immersive viewing experiences like never before.
ZEE5 unveils Pongal slate
The momentum for Tamil ZEE5 has already been set with the massive response to the ‘audio launch of Jana Nayagan’, of Thalapathy Vijay, which recorded the highest first-day subscriptions ever for any ZEE5 content. This was further strengthened by the encouraging viewership for Kevin’s ‘Mask’, signaling a robust start to the year for the platform.
Continuing this momentum, Tamil ZEE5 has unveiled a special Pongal brand film featuring Jiiva and Andrea Jeremiah, reinforcing its promise of delivering thrilling entertainment to viewers. Hence, ‘Zee5-il Indha Pongal, Thigil Pongal’, (on Zee5, this Pongal is thrilling Pongal) the campaign assures audiences that this festive season will be packed with suspense, excitement, and engaging storytelling.
Set against a traditional Pongal celebration, the brand film takes an unexpected turn when a mysterious incident triggers a tense investigation. Jiiva steps into the role of a determined investigator, while Andrea becomes central to the unfolding mystery. Blending festive warmth with noir-style suspense, the narrative reflects Tamil ZEE5’s diverse thriller-led content strategy for 2026.
What to expect
From this Pongal, Tamil ZEE5 is also bringing audiences a strong lineup of films, including the critically acclaimed Sirai, starring Vikram Prabhu and L.K. Akshay Kumar, followed by highly anticipated titles such as the sequel to the blockbuster thriller Demonte Colony. Original series starring Samuthirakani’s ‘Partha Naybhagam Illayo’ and ‘Once Upon A Time In Kayamkulam.’
Speaking about Tamil ZEE5’s 2026 content vision, Lloyd C. Xavier, Business Head – Tamil Malayalam ZEE5, SVP – Marketing South, said, “Tamil ZEE5 has entered 2026 with a clear focus on delivering thrilling, high-impact entertainment. The strong response to Jana Nayagan and Kevin’s Mask reflects our audience’s appetite for powerful content. With our Pongal campaign and an exciting lineup of films and series, we are committed to raising the bar for Tamil OTT entertainment and keeping viewers engaged with compelling, edge-of-the-seat content throughout the year.”
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