Ashish Sharma

Ashish Sharma doesn't take us by surprise when he says he greenlit his upcoming period drama, Prithvi Vallabh, because he found it "creatively satisfying". What does, however, take us off-guard is his assertion that the channel isn't TRP hungry. Sharma says makers of the show are hoping to be frontrunners of a creative revolution. "They are trying to bring in a new work culture. This show is a finite series. It is pre-shot, so the plot cannot be amended to boost ratings. Also, it has been mounted on a higher budget, the kind you rarely see on TV."