"I want to own everything, which means to own nothing.” This cryptic quote of legendary German novelist, Erich Maria Remarque, is something you are unlikely to associate with a magazine for Fashion, Art & Beauty. However, a popular magazine of Azerbaijan, Nargis, is different than most of its competition. That is why you will find this quote on top of its editorial for the month of August issue. Perhaps these are the words that set the tone for someone who would be new to this publication, in existence since 2012.

There is no dearth of women’s fashion magazines in the world, which inspired the publishers of Nargis to move away from the usual formats associated with such magazines. Diversity, paired with uniqueness and exclusivity, is the hallmark of this publication, which undertakes to “open up unlimited opportunities for enlightenment in various fields of culture.” Nargis magazine doesn’t look at fashion in the air-brushed manner as most of its competitors do. Its publishers have deliberately created a socially-informed fashion image for itself and, departing from the prevalent stereotypes, the magazine offers a plunge to its readers not just into the world of fashion but into that of culture, art, history, etc.