Raajesh Johri at his Oshiwara residence, Pic/Rane Ashish

Even if you haven't met lyricist Raajesh Johri, chances are you have heard his deep, sonorous voice innumerable times on television. In fact, some of the jingles he penned over three decades ago have become household ditties. So, when we meet the 63-year-old poet and voice-over artist at his Oshiwara residence, his baritone appears oddly familiar. Almost on cue, Johri starts reciting the famous Prestige pressure cooker jingle, 'jo biwi se karein pyaar, woh Prestige se kaise karein inkaar!' which he lent his voice to in the 80s. He follows this up by humming the rhythmic Nirma washing powder song, 'Tum husn pari, Tum jan-e-jahan, Tum sabse haseen. Tum sabse jawan. Saundarya sabun Nirma,' that he wrote in the 90s. "The idea was to present the song from the perspective of a hero who is behind the camera, but is admiring his lady love as she goes about her day," he explains.