A good social media marketing strategy helps in empowering your brand to aspirational heights. But a great social presence helps in empowering clients. This thought is particularly applicable to the jewelry industry where mouth publicity spreads rapidly and extensively. Owing to its visual appeal, Jewelers can leverage social media to add to their brand’s awareness and elevate its image. According to Ali Lalani, lovably known as Franky Diamond Toronto, based on the amount of time today's buyers spend on social media, advertising jewelry through targeted social media platforms can be a sound business move.

An iconic fashion and luxury jewelry influencer with a strong fan following on Instagram and Facebook, Franky urges modern jewelers to have a 'digital first' marketing strategy. Today, he has revolutionized diamond setting and diamond hand selection business with his ace industry knowledge. His designs glitter through his Insta handle @FrankyDiamondToronto.