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Poster Syndrome: A photographer follows the eventful lives of political banners

Where do the infamous political banners that pop up across the city go to die? Who gets them made in the first place? Mid-day spoke with Mumbai-based Ritesh Uttamchandani who has pointed his camera at these questions for more than 13 years

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 ‘Afterlife’ – his poster series –  was shot over 13 years, in the midst of domestic errands and in the pauses between assignments. Photo: Ritesh Uttamchandani

‘Afterlife’ – his poster series –  was shot over 13 years, in the midst of domestic errands and in the pauses between assignments. Photo: Ritesh Uttamchandani

What goes up must come down. After their ceremonial debut on leaders’ birthdays and religious festivals, political banners are often relegated to less flashy roles as makeshift roofs, carpets, waterproofing and packaging material at small neighbourhood businesses.

For 13 years, Mumbai-based photographer Ritesh Uttamchandani has paid attention to this lifecycle of such vinyl posters. Their fall from grace, his frames reveal, is also an upswing in purpose: fawning tributes to politicians who push nativist agendas often end up lining the shops of the very migrants they vehemently wanted out of the city.

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