From the hand-painted posters by uncredited artists to kitschy, hero-oriented ones from yesteryear Bollywood films, poster and cover art in India has a distinct style that defines the genre. To offer a fresh perspective, artist collective Design Fabric roped in 10 contemporary illustrators to redesign old Indian Hindi and English album covers for World Music Day last week.

"The editorial route we are trying to take is two-pronged; one is to focus on young artists, celebrate their work and help them make it relevant. The other is to contribute to the global design scene. So, the idea is to create something locally relevant at the intersection of design and culture. Which is why we felt that World Music Day June 21 was a good opportunity to do something local, refined with today-s aesthetic; a skill that most graphic artists possess today," says Sanket Avlani, founder, and art director of the project.