Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.’ – Coco Chanel
Jyotsna Reddy
Over the years we have seen this world coming up with something new and upbeat in the cosmetic industry. The beauty products have seen a long lineage in terms of becoming better both in terms of quality and availability. Be it a teen or Grandma, women of every age have embraced and experimented with different kinds of beauty products. The term beauty products do not necessarily mean just the make-up, but also includes multiple products required for proper and thorough skincare in this polluted and harmful environment.
To support one such initiative, a new brand Twenty Beauty entered the market in 2020 and has some revolutionary plans for the future. Founded by Jyotsna Reddy who is the residents of Hyderabad, Twenty Beauty is the first of its kind project where they plan to sell products through vending machines. Cosmetics on a vending machine! Now that is something innovative and new for the industry that has never seen or tried something like this before. While Jyotsna is a collector of beauty products, is known to be a beauty connoisseur. They both, with their dreams and plans, turned themselves into ‘beauty-preneur’ (a fun take on
entrepreneur). Their vision is simple, create a Gen Z make-up brand designed to look good on every skin type. With that dream in mind and their love and passion for make-up, these sisters are set to sweep the cosmetic industry off its feet.
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To talk about the target audience, as the brand name suggests, Twenty Beauty is entering the market while targeting the women in their twenties something age. If we speak to the sisters, according to the makeup is a ‘tool of confidence, culture and inclusivity’ and with this thought, they are all set to come up with the revolutionary concept of selling makeup through vending machines.
In her official statement, Jyotsna said that she wanted to make makeup approachable irrespective of time and place. The feature is expected to impress and touch a wide range of audience in this fast moving world. They also plan to bring in travel-friendly product prototypes that are expected to cater to all the mediums thence benefitting the people effectively and efficiently
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