Consumer behaviour is something that brands need to understand more, no matter what niche they cater to. When it comes to the grooming industry, a brand must look at things from the customer’s perspective and create products that can exceed their expectations. As the idea of staying clean and healthy is ingrained more in customers, they are constantly looking out for brands that offer products that can help them take care of themselves. The Beard Struggle tops the list in the grooming industry as they are a company that makes every possible effort in providing men with the best and the most premium quality beard care products.

The Beard Struggle was founded in 2015 by Faiysal Kothiwala with the mission to make men more confident about how their beard looks and creating products that can help them take care of it. The Beard Struggle is about spreading brotherhood worldwide and encouraging bearders and admirers to change the world for the better by creating a movement to support the growth of the beard culture.