Will the saree continue to hold fort?
Masaba Gupta (MG): Yes. It’s a never-ending love affair. While 2018 was an experimental year, this year will mark the revival of youth’s interest in the drape with a modern spin.
Sabina Chopra (SC): Last year proved to be a reality check for the design community, and after carefully looking at the market and its demands, they have learned that they have to stay with the saree. This year, there will be big focus on digital innovation in terms of weaves and colours, and emphasis on attracting the young girls to adopt sarees over say, jeans and T-shirts, through interventions to change the weight of the saree and blouse. We may see interesting versions from international brands keen on enticing Indian customers. I mean, the saree is after all, a draped garment, not too different from a Grecian gown. Last year was good for the saree; 2019 will be better.

Masaba Gupta