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'Do it because you love it, else it will burn you out'
Updated On: 03 March, 2013 09:50 AM IST | | Kaveri Waghela
Tarun Tahiliani is not a man of many words; his designs speak for themselves. Known for giving traditional craftsmanship a modern twist, Tahiliani has been a favourite among bollywood celebrities and Hollywood A-listers such as Oprah Winfrey and Lady Gaga.In an exclusive interview to KAVERI WAGHELA, he speaks on what he plans to unleash this summer and how Indians are far more conscious about fashion than they were a decade ago
You are known for your signature drapes and intricate detailing that gives your clothes an old world yet a modern charm...
Drapes form a very important part of the Indian aesthetic. The way one drapes a saree is very important. A badly draped saree can make or break the elegance of it. I think drapes complement Indian women very well.
You have been in the fashion circuit for more than two decades. What are the changes you have seen in recent years especially in the way Indian fashion is being marketed?
Of course there have been a lot of changes, most of which are very positive. The retail sector has become more organised. Also, newer designers are concentrating on niche mediums to make their designs stand out. Advertising, sales and social media play a huge role in creating an audience for the designers today.

Tarun Tahiliani
You were among the first designers to showcase Indian sensibilities in your collection abroad…
It gives me immense pleasure to showcase Indian sensibilities to a wider audience. Most buyers as well as those who have come to watch the shows, have been very positive about my work and my designs. This is a major boost to every designer.
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