Amidst India's escalating tobacco epidemic, where four out of 10 households grapple with smoking addiction, a new report on Friday revealed that 65 per cent of healthcare professionals in the country call for safer novel tobacco alternatives to save lives. 

The report from the Doctors Against Addiction (DAAD) survey, in collaboration with Saizen Global Insights and Consulting, revealed a pivotal shift in the perspectives of healthcare professionals with 65 per cent of doctors supporting integrating safer cessation alternatives, such as nicotine replacement therapies and heat-not-burn products, into smoking cessation efforts. They emphasised the need for further efficacy research of these alternatives.