In the run-up to children’s day, a heritage brand with a leading healthcare organisation will launch a new campaign 'My Little Genius'. The campaign is aimed to encourage parents to discover the true potential in their children and celebrate it with the whole world. As part of the campaign, the brand will launch 'The Museum of Genius' that will be digitally unveiled by Bollywood Actress and celebrity mother Raveena Tandon around Children’s Day.

The virtual museum is a platform to exhibit the creative streak in children, where tiny tots' innovative idea will be celebrated online. To be part of 'The Museum of Genius', parents need to upload a video or photo of their child's unique creation on Facebook or Instagram using the hashtag #MyLittleGenius. First 50 entries each day will win goodies.