New York: Do you love to customise your smartphone more often as you are more worried about how others will perceive you with a phone in hand? Join the South Koreans.

For Representational Purpose only

According to new research, Americans customise their mobile phones less while South Koreans love to accessorise their phones with charms, cases, bags, stickers, ringtones and screen wallpaper. This is because Americans value self-expression more and are less worried about how others perceive them and South Koreans are more focused on how to fit into social situations.