Maruti Suzuki India Ltd (MSIL) launched the S-Cross in August 2015 and it was the first car to be retailed from the company's premium range of Nexa dealerships. The company hoped that pricing the S-Cross in the same league as the Renault Duster and the Hyundai Creta would help in luring customers away from its competition, but that didn't happen. In January 2016, MSIL slashed the prices of the S-Cross by up to Rs 2.05 lakh to make the crossover a more attractive prospect.