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Sanskaar sells

Chinese vlogger amasses scores of followers for promoting traditional values through her videos

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Li Ziqi seen performing daily chores. Pics courtesy/Liziqi, YouTube

Li Ziqi seen performing daily chores. Pics courtesy/Liziqi, YouTube

A young woman from rural China, Li Ziqi, has become an Internet sensation after filming herself performing daily chores. Her video content has won the hearts of many in her own country, including the hard-to-please Chinese government. Chinese people and an international audience are in awe of her astonishing set of skills, ranging from cooking to furniture making. A whopping 58 million people watch her content on various streaming platforms.

There are many Chinese vlogging channels portraying rural themes. But, what sets Li Ziqi apart is the fairytale-esque quality and uniquely slow pace of her videos. For instance, she is mounted atop a horse and she rides it to an ethereal forest to pick some flowers in one video. In another video, she hatches baby ducklings who later grow old and lay eggs. She then uses these eggs to make her salted duck sauce recipe in the video.

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