#u00e0u00a4u00a6u00e0u00a4u00bfu00e0u00a4u00b5u00e0u00a4u00beu00e0u00a4u00b2u00e0u00a5u0080 calls for some bright colorful diyas! https://t.co/Yyin26FNiw pic.twitter.com/uLBNJhhTQN

— u00e0u00a4u00b0u00e0u00a4u00b6u00e0u00a5u008du00e0u00a4u00aeu00e0u00a4u00bf (@ruSh_Me) October 24, 2016

People chose the colour of the emoji through a unique Twitter poll

India: In a first of its kind interactive activity, thousands of Indians participated in a unique 48-hour Twitter Poll @TwitterIndia and chose the colour of this year’s customised Twitter diwali ‘diya’ emoji. People chose from four options: orange, blue, green, and pink -- and orange was the clear winner, with approximately 50% of votes in favour of this bright festive colour.